UCI Logistics Solutions, a tech-enabled freight super broker, has tied up with CMO Needs for their entire gamut of marketing processes. The engagement spans complete redesign of the website with a focus on various industry verticals, seamless integration with digital and social media engines as well as their connectivity to their hosted logistics management solutions. Additionally, CMO Needs is providing ongoing support to help UCI Logistics Solutions improve it's brand and market traction.

Says Nandakumar Damodaran, CEO- UCI Logistics Solutions, “As a freight super-broker, we apply technology to enable shippers to manage their inventories and truckers to improve utilization. As an aggregator, we utilize our technology backbone to make a difference to the lives of truck owners, in a country where most truck owners are drivers themselves. For shippers, we are constantly innovating to bring a new level of price transparency and have developed tracking solutions to support just-in-time fulfilment. CMO Needs understands our business almost as well as we do. They go beyond marketing and partner with us to address our business priorities.”

The CMO Needs team worked with UCI Logistics Solutions team, suppliers, and customers to:

1. Develop a new website with fresh content on the company’s products, services, and bring out perspectives into a rapidly evolving industry

2. Create social channels and integrate the feeds into the website, and join industry forums to improve their brand

3. Improve their brand traction with connected social channels and ongoing website optimization to achieve one of the best page ranks in the industry

4. Improve their brand as an employer of choice in the logistics space

5. Launching an integrated CRM engine to ensure effective lead flow and dashboard

6. Integrate their technology solutions into the website

Says Manish Jain, Founder and CEO of CMO Needs, “We thank the UCI Logistics Solutions team for their trust in our services and are committed to helping them created a differentiated market brand through our technology, content, and design services portfolio.”