Local Search is Key to your Success; Use Google My Business to Achieve Business Results

It's been a quiet revolution. Location listings are probably the best kept secret in search engine optimization. As search goes local, search engines such as Google, Bing and Yandex, are placing increasing importance to your your map listings. Additionally, an entire ecosystem of applications has been built on top of Google Maps

Google My Business - your key to Google Maps and local search

ATTRACT NEW CUSTOMERS WITH YOUR FREE LOCATION LISTINGS.

Your listing appears right when people are searching for your business or businesses like yours on Google Search or Maps. Google My Business makes it easy to create and update your listing—so you can stand out, and bring customers in.

MANAGE HOW CUSTOMERS VIEW YOUR BUSINESS.

Take charge of what people see when they search for your business. Google My Business gives you the tools to update your listing, build a website, and engage with your customers from your phone, tablet or computer.

KEEPING YOUR LISTING REFRESHED.

Google My Business provides you with the tools to keep your location listing refreshed with posts. Posts are designed to get expired once-a-week. Hence, it is important to keep your posts renewed with new messaging. Whether you are a business-to-consumer or business-to-business organization, you need to have a set of messages ready to be posted every week. A good strategy is to plan a set of campaigns, discount programs and link the same to your google my business posts.

MAKE THE MOST OF INSIGHTS. 

The insights from Google My Business are powerful and can tell you amazing things about your business' presence on the internet. From the number of times, your business was viewed on Google Maps/Google search to the number of times your business was called through the listing, Google My Business is too much of a good thing for free!!!

OTHER LOCATION LISTINGS

Don't forget other location listings. Each impression is a source of additional traffic to your business and, potentially, a source of additional revenue. Don't forget maps such as Bing Places and Apple Maps. Further, you can improve your local presence by posting your business information on multiple industry bodies' and digital platforms.

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